A Gwich'in artist elevates Indigenous jewelry

A Gwich'in artist elevates Indigenous jewelry

Tania Larsson’s jewelry is all about showing off the beauty of Gwich’in art and adornment. Yet the marketplace is notoriously hard on Indigenous art, with customers often insisting on designating Indigenous work as “craft” rather than “art.”

So Tania has found a novel strategy to force people to take her work seriously: she raised her prices.

Part three of our five-part series on northern entrepreneurs.